Advanced SEO Review: 12 Step Roadmap Continuing Education
The ‘basic’ key dynamics to online accessibility and success are; structure, content, relevance, and SEO (on-page and off-page). But these aren’t all the things you should be thinking about if you want to achieve accelerated results in today’s business marketing environment. There are also a number of advanced tools and strategies that you should be aware of and incrementally incorporating into your website marketing strategy. Let me share a few items with you:
First, a checklist of basic tools and strategies that you can use to make sure your foundation is solid.
- Have an interesting and ‘catchy’ title as the header 1, with your keywords at the beginning
- Create a properly focused keyword/phrase for your permalink
- Mentioning your properly focused keyword/phrase every 100 words or so, making that keyword actually a header 2 for your paragraphs
- Include back linking inside your post content to other pages on your site and other websites that are relevant to the subject
- Optimizing your photos for your focused keyword
- Becoming an expert user of SEO by Yoast
- Creating your focus keywords
- Selecting your SEO Title, with the keywords at the beginning
- Creating your Meta description
- Selecting logical, and relevant categories and tags
- Word count should equal or exceed 1500 words.
- Mention the Keyword at the beginning of your copy
- Say what you need to say, but remember your copy needs to be speaking to a 13 year old if possible. I use the phrase “Sally, see the ball” to help me remember this, because if Sally can see the ball, so will everyone else J
Now, that you have your foundation laid, let’s build a superstructure that will help you achieve the accelerated results you are looking for and need.
Advanced SEO Review: Indexation and Accessibility
Step 1: Browse your site like a search engine
Step 2: Do an Audit of your site
Step 3: Test a new site before it goes live
Step 4: Fixing any duplicate content errors
Step 5: Optimize RSS Feeds
Step 6: Set up your Video sitemap. This gets your video content noticed, processed and indexed much faster by Google and Bing
Step 7: Google translate if applicable for your website
Step 8: Block malicious links to your site
Advanced SEO Review: Site Speed and Performance
Step 1: Track page load in Google analytics
Step 2: Find large images that you can reduce the size of
Step 3: Replace Videos with a picture with play button and link your video to the picture
Advanced SEO Review: WordPress
Many of the websites today are built on the WordPress back office which we find most people seem to get started with not many problems. Utilizing the plug in SEO by Yoast has been a great tool for teaching new bloggers the beginning steps to proper on page SEO.
Step One: Secure your WordPress
Step Two: Change your file permissions
Step Three: Make your WordPress commenting replys links “No Follow”
Step Four: Add a plugin called Smartlinks
Advanced SEO Review: Advanced Data Research
The cool thing about SEO is you get to play Mission Impossible or more like Possible? We educate for success. 🙂 SEO allows you to play detective by learning how to pull the right information from Google to benefit your website’s rank and traffic. We will go over a few of those ways that will allow you to become more effective in future trainings.
Step One: Finding good linking opportunities
Step Two: Advanced listening to Twitter – more on this topic at a later date
Advanced SEO Review: Keyword Research
For those that are Adwords junkies we are going to steer your focus to some new research techniques and tools:
Step One: Check out BING keyword research tool
Step Two: Use Google Correlate
Step Three: Check your ideas by location
Advanced SEO Review: Link Building with Content
We will go over viable ways to develop content that is easy to link and that brings real value to your readers. You do want to find your cheerleaders and folks that want to promote you to the moon and back. We will take you past the Penguin and Panda updates to solutions that steer you clear from the old black hat methods like email blasts etc.
Advanced SEO Review: Link Building Techniques
Learn some of the ways you can begin building links to your content now. Get the right eyes on your content and employ some awesome solutions to get in front of your audience.
Step One: Create a top list and get links.
Step Two: Title, this turns into the title tag of the webpage. Author, this will label the document with the author, and PDFs will often get grouped by author Subject this is often used by Google as the description in the SERPs. This may also be influenced by the first few sentences in your document. Keywords use 5-10 keywords here.
Step Three: Link build with images
Step Four: Submit to sites with followed links
Step Five: Capturing links from brand mentions
Step Six: Bookmark all mentions to delicious social media site.
Step Seven: Fix broken links
Step Eight: New ways with your Twitter profile
Step Nine: Recovering lost links
Step Ten: Scalable Outreach
Advanced SEO Review: Search Verticals
You might conquer the rankings in universal search for your article, post or product. But what about photos? What about mobile and local search? Let me share with you some techniques for optimizing search verticals to perform even better on the web:
Step One: Mobile Friendly sites
Step Two: Optimizing online slideshows
Step Three: Drive traffic to your website with Youtube
Step Four: Local search techniques
Step Five: Installing the Facebook open graph
Step Six: Create click to tweets
Step Seven: Detecting if users are logged into social networks
Step Eight: Install your Google badge
Step Nine: Set up your Google profile
Step Ten: Get your badge: https://developers.google.com/+/web/badge/
Step Eleven: Link back to your website from your Google profile. Set up as contributor
Step Twelve: Entity Search, new but will be a big deal soon. It is all about connecting people with places and things
Step Thirteen: Implied Site Search
Step Fourteen: Natural language search
Step Fifteen: Adding your website to Entity based sources
Advanced SEO Review: Reminder of you ultimate goal in all of this (doable):
Step One: Get to a Page 1 Position 1 – 3 Rank
Step Two: Then Design Custom Landing Pages to Increase Conversions
Step Three: Measure your Results
Step Four: Continue to Invest in Improvements
Advanced SEO Review: Summary of Past 10 SEO Trainings
Jennifer and the 12 Step Roadmap team are always looking, learning and sharing the latest proven tools and strategies designed to help your business achieve the accelerated results you need. Make sure you subscribe to the 12 Step Road Map Youtube page for achieved teachings and the latest teachings as they become available.
See You At The Top!
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