Connect, engage and convert. Jennifer Bagley discusses how to measure your results by using an integrated CRM system for your website. The goal is to leverage your CRM to analyze your leads that are converting and demonstrating higher quality leads. Have your leads, opportunities, customers and contacts organized in a professional CRM system that also allows you to develop quotes. Being able to develop campaigns with web forms to collect your lead data and measure where they came from is an integral part to your company growth.