Is Klout important to Social Media Marketing?

digital marketing company

Is Klout important to Social Media Marketing?

Today I received a great question on my Facebook wall from our client Ann Powers, Vice President – with https://www.facebook.com/AirCareSystemsInc.

Ann Powers
I’ve only just begun Jennifer Bagley, Casey D. Eberhart and Kathy J Marshall and already our Klout score is up to 44 from 27. Whoo Hoo! Thank you All! I checked on the status from our distributor for processing the contract to get started on our marketing campaign. Hopefully it will be ready in a week or two. I have a question. Klout- could you briefly explain how the scores are arrived upon? Which changes are best to make in order of importance. I will be giving a brief 10 min presentation to our local BNI chapter Central Florida Professional Alliance We are working towards increasing our individual and professional footprints, and yours and Jennifer Bagley‘s tutelage have been so educational! Ty
I thought some of you might be interested in our thoughts…
Jennifer Bagley There are lots of different evaluation tools to demonstrate your authority, engagement, influence in the social positioning. Net Promoter Score, Klout Score, etc. These are based on your information being shared (in and out), network size, API calls,etc… The score is calculated tracking 400+ signals, using 10 different networks, over a 90 day period. Your social media activities from four months ago have no bearing on your current score. If you receive likes, shares, and comments on the content you create, that indicates that your content has sparked engagement. If you receive mentions, that is an indicator that others are engaging with you and that also contributes to your score. The number of friends and subscribers have some bearing on your score but is somewhat insignificant. If you do not interact with them, the numbers do little good. The number of retweets and mentions received on Twitter are an important contributor to your score. Being placed on list is also helpful to your score. The number of followers has very little impact. However, it is recommended to have more followers than users you are following, as long as the followers are real active accounts. All +1s, comments, mentions, and shares received on your Google Plus content play a part in your Klout score. As with Twitter, your follower count does not add much to your overall score. It is important to remember that your shared content must be public. Posts to individual circles are not picked up by Klout. If you receive likes, comments, and mentions on your Instagram content, that will help your score. Any saved tips and likes you receive on your check-ins help your score as well. While I have a high Klout score, I don’t use Foursquare much at all. I feel that your activity on Foursquare does not have the same impact as Facebook, Twitter, and Instagram. Your LinkedIn title has some affect on your score. The higher level it is, the more impact it will have on your score. While number connections helps, the number of recommendations is most pivotal to your Klout score. Endorsements do not really help the cause. Receiving likes, shares, and comments on content you post is important. Like Foursquare, LinkedIn seems to be less important. Also, Wikapdeia, Google questions and answers, Bing, etc.

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