Protector Versus Aggressor Social Media Strategy
Do you use your social media accounts correctly to support your marketing efforts. There are 2 types of social media strategies. The first one is the protector, who focuses on developing their website with the ability to follow on social media sites, the ability to share posts with a great tool called facebook SEO commenting and utilizes automatic posting with a unique system called IFTTT. The protector is also looking to professionalize their website and increase their fan base #’s on their social media networks. Protectors do not want to look brand new. The aggressor is totally different. Aggressors want to generate business on their social media accounts, they will put together an editorial calendar, a content schedule, promotions or campaigns. It is a matter of getting out of the protector status and getting into the aggressor mindset in kicking start your marketing efforts.
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