Step 8: Session 2
Learn where they are, who they are, who is talking, how to engage your employees, involve your peers and inner circle. First learn the offensive methods and then defensive moves. Keeping a lookout for your brand advocates and cheerleaders. Nurture those relationships. Including your inner circle with create steady growth on growing your community, company and brand.
Join Jennifer Bagley, CEO of CI Web Group for a great session on good back linking strategies. Successful SEO these days is like aiming at, and trying to hit, a moving target. Google is always reviewing its SEO requirements and accordingly changing the rules we must abide by if we desire to rank well in the search engines. We have to keep in mind things like, keyword phrases, relevant content, competitor analysis, social media, site analytics, and the topic we want to look at today – back linking.