2020 HVAC Business Strategy, Digital Marketing and Lead Generation Workshop CI Web Group, Inc

12 Step Road Map with growth hacker | Jennifer Bagley

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When going into 2020, there will be a lot of essential points to consider: Search is going verbal. By 2020, 50% of searches will be verbal. Reviews will continue to grow in importance and influence rankings. Engagement will remain important.

During this session, we are going to take dealers wanting to grow (make progress), from the most elementary start-up to the most advanced digital marketing changes and trends for the largest HVAC companies wishing to continue to advance.

If you have no website and you need the most effective option to launch your first website, don’t miss the first 20 minutes of this 1-hour webinar (preferably you stick through the entire session to see what the future holds).

If you are already established online and consider yourself more advanced, don’t miss the entire session…. Your industry is only safe from disruption for a short period of time – VR and AR are coming.
How to Launch a Powerful HVAC Website in by the New Year
A quick review of SEO
Why content writing and optimization is the most important part of your marketing strategy
Content for Links (statistics, top x, best x, etc)
Content for Traffic
How to use images and video to increase search visibility
Backlink Analysis and Disavow Project
Let’s review the latest Google Algorithm Change called BERT – Bidirectional Encoder Representations from Transformers and NLP framework! And what does this mean to your SEO.
GSuite users get more AI help with calendars and more
Smart Bidding on Google Ads
Google Ads and Analytics Stronger together
Google Optimize 360
Google Data Studio

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