Just One Call INC Case Study
Just One Call is a home comfort company which operates in and around Glendale, CA specializing in heating, cooling, plumbing and electrical. Even though they started as a father-son business back in 2005, Just One Call is now one of the top and preferred service providers throughout the SoCal region. Within two months, CI Web Group was able to revamp their digital marketing strategy, increasing customer engagement and sales volume on multiple fronts.
Organic Web Traffic
1614 Victory Blvd. Ste 103,
Glendale, CA, 91201l
12 STEPS SUBSCRIPTIONS
Branding, Web & Tech
Reviews. Pr. Reputation
increase in organic leads
increase in organic traffic**
First page visibility for HVAC terms
*Comparing organic website performance from July 2, 2018 – October 3, 2019
**Looking at organic keyword visibility for AC/Heating + Glendale, CA (and Calabasas, CA)
Projected Increase In Sales Volume (1 Year)
Increase In Monthly Visibility
On The First Page
Once we debuted Just One Call’s new digital marketing strategy the client started getting 40% more traction right away, during the second week to be precise. It’s always easier to go from Page 5 to Page 2 on organic search engine results. But most of their vital keywords were on Page 1 in Month 4. Just the first week we booked 11 new appointments by leveraging a high-converting website and turning it into a lean, mean lead generation machine. We helped the client master the business of converting attention into cold hard cash virtually on demand. The end result? Double the number of locations.
After working with CI Web Group, Just One Call gained the necessary traction that propelled the company ahead of their local competition in and around Glendale. They experienced a 39.3% increase in organic website traffic during the first 6 months in a very competitive area like the SoCal region. They also saw a 98.82% rise in monthly visibility.
Context & Challenge
Just One Call site standings were poor, only appearing on the 6th page for the keywords they needed to perform on, and their website was not built to convert. At CI Web Group, we have developed
beautiful, state-of-the-art HVAC-specific website themes, made to impress and capture new sales. The client went ahead and chose their desired template, which resulted in a website capable to bring in new customers since the client decided to get a subscription on several steps of our proven 12 Step Roadmap.
It all starts with data. Where we are, where we want to go and how we are going to get there. Once we mapped out where Just One Call was lacking, it was straightforward for our team to come up with an all-inclusive, custom marcom strategy made to destroy our client’s competition. Search Engine Optimization was a priority because we had to make their brand more visible to people looking for their services, at the places where they want to find them the most. We created a beautiful website with sales creation as the only overarching goal. We added the latest tools and gizmos, things like chatbots, optimised lead forms, online schedulers, intuitive user experience and menus, and last but not least great content that drove our SEO strategy. Just One Call saw an approximate increase in sales by an astounding 76.8% after 365 days.