How to write a book and spin it to monetize it with CEO of http://www.ciwebgroup.com Jennifer Bagley and VP of Communications Tammy Kling. The 12 Step Roadmap Training has been a huge hit and attendees are looking forward to the weekly sessions. Strategists and Marketing experts Jennifer Bagley CEO of CI Web Group and Tammy Klng, VP of Communications are providing great content. Today’s session was on how to write a book and spin it to monetize it.
Tammy Kling, VP Communications and Content and Jennifer Bagley with CI Web Group.
Tammy Kling is an international author whose work is recognized all over the world, including the NY Times, Wall Street Journal, Dateline NBC, Extra, and Primetime. Her mission is to transform lives through the power of words. An amazing thought leader.
Converting Content to Cash with Jennifer Bagley, CEO of CI Web Group with special guest, Tammy Kling, Director of Communications of CI Web Group. So what is the 12steproadmap training all about with Jennifer Bagley? Want a dose of strategy, how to’s….., motivation, exposure to VIP guests and partners like Tammy Kling? Tammy Kling, VP Communications and Content and Jennifer Bagley and CI Web Group.
Tammy Kling is an international best selling author who writes books that change lives.
Tammy has been featured on The Discovery Channel and Dateline NBC, among others. Her books are sold in 32 countries. She is well known for her work with the homeless and gang members, through a life skills writing workshop designed for restoration of individuals and families. Tammy is the CEO of The Writers Group, a hybrid company that creates books, websites and intellectual property for corporations, while giving back.
Building a website can be complex and successful CEOs seem to not have time to create a proper website to develop their brand. The home page is very important to create you’re brand.
Next is creating the about you or us. Tammy teaches to create your beginning, middle and end.After the introduction. Next is getting each page ready for Google to see. This is one of biggest hurdles.
Tammy can help with getting the content by doing a forensic that can create marketing collateral.Jennifer discusses the layers of the site. Content, Infra-structure and proper labeling. You are writing for your customer and google.
You must write about your customer, that speaks to them in a way that connects with them.You must cover reaching your customers and google. Your words are currency
Web development. Design is easy. The content is often the stumbling block.
Creating Content for SEO with Jennifer Bagley. Thinking about how your clients are finding you is the first step. Doing specific pages on your top key phrases can be key. You want your post to be at least 1500 words. You will need to select your short key word phrase and mention this at least 3-5 times in your post. One page per phrase/service/product/variation of product. The variations are very apparent in the HVAC industry like insulation, maintenance, service, repair, company.
Take an example like http://www.obrienservice.com with a the menu done very strategically. The pages were done for SEO and each page is a keyword that is being work on. Each page should be educational and informative, with great CTA to get a free estimate.