• 6 Lessons

    Accelerated HVAC Success

    Introducing Season 1 of our Accelerated Success Program – Where we take 6 HVAC contractors and help them Thrive in this New Normal. Hear their…
  • 31 Lessons

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  • 0 Lessons

    Branding, Web & Tech

    What is a Brand? In the inbound marketing age, branding refers to branding on the internet – and the internet moves pretty fast. Brands can be built up in an instant, and they can be destroyed just as quickly. “Overnight success,” although tempting, is not a good goal for a brand to have. A successful brand should be built up over time. A slow, gradual buildup provides the opportunity to reach far more people than some flash-in-the-pan fad that’s here today and gone tomorrow. (Although, keep in mind that if you’re not careful, even a slowly built-up brand can still fall in an instant.)
    Your business needs a brand that clearly showcases your company name.  Including a unique symbol or icon helps people easily recognize and connect with your company.  This brand should have 2 – 3 HTML colors that are used throughout all marketing and advertising elements. Your marketing company should help you create a branding requirements document specifying all the required elements to be used when designing or developing any materials for your business.  It’s important to use a professional branding company and legal firm to ensure your brand is unique and not subject to any legal suit.
  • 0 Lessons

    Content Writing

    Content is typically the least budgeted and most important part of your website and digital marketing strategy.  There are various types of content writers all with varied skills, costs, collaboration, customization, speed, quality and target results. Most businesses will start with the least expensive option – SEO Writers.  They specifically create unique content with Google Search Engine requirements in mind, with the goal of achieving rankings through Search Engine Optimization (on page and off page) resources. This content needs to be customized by the business owner to directly reflect the business owners language and target audiences needs, without altering the keyphrase usage throughout the content.  Small wording changes and adding more content is always recommended. Copywriters are more expensive and more collaborative – typically spending time with the business owner to understand the culture, language and specifically reference things related to the business owners experience and tribal knowledge.  This is typically used for non-SEO pages like about us, our mission, some blogs, authority pages, white papers, etc. Combining both, a copywriter and SEO writer is the ideal option if you don’t want to do the content editing/customization in house, but it does add time, resources and costs. Content development may also include these additional types of content creators: graphics designers, social messaging, video production, etc.  These are all different resources with different expertise needed for a comprehensive marketing strategy as the business grows and expands its marketing efforts.
    • By Service
    • By City
    • By Brand
    • By Product
    • By Room
    • By Audience
    • By Target
    • By FAQ
    • By Promotion
    • By …. what do you want to sell, where do you want to sell it, what do you want to be found for, what questions do you want to provide solutions for, etc.
  • 0 Lessons

    CRM & Conversion Tools

    Having an effective CRM and Online scheduling system integrated with your website will allow you to effectively convert new prospects and retain clients. Through a client portal you can keep clients engaged with a 24/7 personal client portal where they can book, reschedule, pay, fill forms, share files and more. With an integrated scheduling system you can invite clients to set appointments & book services online from any device. Let clients pay for your services online, accept any credit card or PayPal and issue branded invoices. Issue estimates, invoices and receipts, track payment status, send automated payment reminders, collect credit card payments & create coupons. Build long-lasting customer relationships with a CRM solution designed exclusively for small businesses. Manage your business schedule, appointments and events, all in-sync with your existing calendar. Create beautiful, action-driving email & SMS campaigns to get more business from clients and prospects. Enhance your website with an actionable widget that captures more clients and increases customer satisfaction. Generate more interaction and revenue with a beautiful, mobile-friendly landing page to showcase your services and engage clients. Sign up at
  • 0 Lessons

    Local Listings & Local Marketing

    Local Listings & Local Marketing AI and Mobile Search Engine Optimization

    The Everywhere Brand is a brand whose digital knowledge — the factual assets about a company that capture consumer attention — exists consistently and accurately in a great many online locations, not just on a corporate website and app. This universal approach ensures that The Everywhere Brand serves customers on the digital sites they frequent, translates into a better brand experience, drives more business opportunity and improves the rankings of your main home base – your website. Google, Apple, Facebook, Bing, Yahoo, Yelp, TripAdvisor, OpenTable, Instagram, Snapchat, MapQuest, Waze, Siri, Cortana, Amazon Alexa, and hundreds of intelligent services form the universe of The Everywhere Brand. They are the places your customers seek instant information in the moments that matter. And it’s up to you to ensure the information that appears about your company in each service is on-brand, accurate, and up-to-date.
  • 18 Lessons

    Reinvent Yourself: Marketing, Messaging And Mindset

    Reinvent Yourself: Marketing, Messaging And Mindset – Strategies To Thrive In The New Normal CI Web Group is a full-service digital marketing and design agency.…
  • 0 Lessons

    Review Acquisition

    Review Acquisition, Remarketing and Optimization Strategies

    Put the Work You Do, to Work for You. ‘Local’ for local businesses should extend everywhere you have customers and prospects. Not just where you have a building. You should get ranking and reputation credit for for every single job, and every satisfied customer. Your reviews should drive traffic and leads directly to you, not to someone else’s website. Your online reputation should be one of your greatest business assets. Nothing puts your business in a better light than the great work you already do everyday, and rave reviews from your customers. Reviews done right will turn today’s customer service and goodwill into tomorrow’s leads, opportunities, and sales. Reference Links:
  • 0 Lessons

    SEO Marketing

    SEO Marketing On and Off Page SEO Strategies

    In the past, HVAC companies could rely on print advertising and referrals as successful ways of gaining clients. However, today, with mounting competition and massive change in consumer behavior, it’s necessary to provide an extra edge to gain attention. Your potential customers are searching for HVAC businesses online, and if you want to reach them, your business needs to be one of the first things they see in Google search results. With SEO, you can make sure that they find you first, before even considering your competitors. SEO stands for search engine optimization. At its base, SEO refers to all of the steps you take to improve your site’s ranking for specific industry-related terms. Internet users use search engines every day to find information about heating and cooling, and many of them are looking for an HVAC specialist in their area. If your website isn’t properly optimized, it won’t show up as a result for those searches, which prevents your customers from finding you. If you don’t want to lose potential customers, a solid SEO strategy is definitely necessary. As an HVAC professional, your time is best spent repairing and installing heating and cooling systems—not conducting keyword research and writing blog posts. So if you don’t have time to plan, launch, and nurture an SEO campaign, we’d love to hear from you.
  • 0 Lessons

    Social Marketing

    Social Marketing - The Basics

    Social media is a goldmine for building relationships and trust with people who actually WILL use your service. Facebook (2.23 billion active users), YouTube (1.9 billion active users), Google + (300 million active users) Twitter (68 million active users), LinkedIn (500 million active users), Instagram (1 billion active users), and Pinterest (250 million active users) are in the top 30 most trafficked websites in the WORLD. Social has become such an important piece of any marketing campaign, that Google now analyzes social activity and uses it in how they rank websites. There are over 200 different ranking factors in Google, but social presence and activity is now something that is given a great deal of weight. Not only is social great for your business within itself, but it can actually increase your visibility in the search engines as well.
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