What is a Brand?
In the inbound marketing age, branding refers to branding on the internet – and the internet moves pretty fast. Brands can be built up in an instant, and they can be destroyed just as quickly. “Overnight success,” although tempting, is not a good goal for a brand to have. A successful brand should be built up over time. A slow, gradual buildup provides the opportunity to reach far more people than some flash-in-the-pan fad that’s here today and gone tomorrow. (Although, keep in mind that if you’re not careful, even a slowly built-up brand can still fall in an instant.)
Your business needs a brand that clearly showcases your company name. Including a unique symbol or icon helps people easily recognize and connect with your company. This brand should have 2 – 3 HTML colors that are used throughout all marketing and advertising elements. Your marketing company should help you create a branding requirements document specifying all the required elements to be used when designing or developing any materials for your business. It’s important to use a professional branding company and legal firm to ensure your brand is unique and not subject to any legal suit.