Courses

  • Start Course
    7 Lessons

    SEO FAQs from CI Web Group

    CI Web Group Administrator
  • Start Course
    0 Lessons

    SEO Marketing

    CI Web Group Administrator

    SEO Marketing On and Off Page SEO Strategies

    In the past, HVAC companies could rely on print advertising and referrals as successful ways of gaining clients. However, today, with mounting competition and massive change in consumer behavior, it’s necessary to provide an extra edge to gain attention. Your potential customers are searching for HVAC businesses online, and if you want to reach them, your business needs to be one of the first things they see in Google search results. With SEO, you can make sure that they find you first, before even considering your competitors. SEO stands for search engine optimization. At its base, SEO refers to all of the steps you take to improve your site’s ranking for specific industry-related terms. Internet users use search engines every day to find information about heating and cooling, and many of them are looking for an HVAC specialist in their area. If your website isn’t properly optimized, it won’t show up as a result for those searches, which prevents your customers from finding you. If you don’t want to lose potential customers, a solid SEO strategy is definitely necessary. As an HVAC professional, your time is best spent repairing and installing heating and cooling systems—not conducting keyword research and writing blog posts. So if you don’t have time to plan, launch, and nurture an SEO campaign, we’d love to hear from you.
  • Start Course
    0 Lessons

    Social Marketing

    CI Web Group Administrator

    Social Marketing - The Basics

    Social media is a goldmine for building relationships and trust with people who actually WILL use your service. Facebook (2.23 billion active users), YouTube (1.9 billion active users), Google + (300 million active users) Twitter (68 million active users), LinkedIn (500 million active users), Instagram (1 billion active users), and Pinterest (250 million active users) are in the top 30 most trafficked websites in the WORLD. Social has become such an important piece of any marketing campaign, that Google now analyzes social activity and uses it in how they rank websites. There are over 200 different ranking factors in Google, but social presence and activity is now something that is given a great deal of weight. Not only is social great for your business within itself, but it can actually increase your visibility in the search engines as well.
  • Start Course
    123 Lessons

    Thriving in the New Normal

    Michael
  • Start Course
    0 Lessons

    VIDEO MARKETING

    CI Web Group Administrator

    ADVANTAGES OF VIDEO MARKETING

    If one picture is worth 1,000 words, how many words make up a video? At 30 frames per second, a 2 minute video is worth 3,600,000 words! While that’s an interesting way to look at it , this analogy is a great way to explain the power of video.
    • VIDEOS HAVE A COMPOUNDING INTEREST IMPACT ON YOUR BUSINESS.
    • YOUTUBE IS THE WORLD’S SECOND BIGGEST SEARCH ENGINE.
    • VIDEO IS THE MOST POWERFUL MARKETING MEDIUM.
    • EXPAND YOUR DIGITAL FOOTPRINT ON GOOGLE.
    • ULTRA LOW-COST ONLINE ADVERTISING.
    • CREATE A PERMANENT DIGITAL ASSET.
    • CONTROL YOUR AUDIENCE REACH.
    • INCREASE LEAD CONVERSIONS.
    • SAVE TIME AND MONEY.
    • VIDEO CREATES SIZZLE.
    • BUILD SOCIAL EQUITY.
    • MORE

    OUR COMPREHENSIVE VIDEO SERVICES INCLUDE: 

    CI Web Group can handle all your video marketing needs from A – Z. Get in touch with our video department, discuss your needs and goals, and we’ll be able to develop a plan and budget to get it done! Are you looking to record an event? Would you like to provide better training to your employees or customers? Would you like to market your business with videos on your website and other social media platforms? How about testimonials from your clients?Or, would you like to run targeting advertising campaigns on Google or Youtube? CI Web Group can help! Strategy. Implementing a marketing strategy without video is like wearing tennis shoes without laces. Our marketing and video production professionals will analyze what you are currently doing, and create a strategy to accomplish your goals. Script Writing. We write a scripts that will hit the emotional buttons of your audience and get your visitors to take a desired action. Videography. Do you have existing video? If not, we’ll shoot all the interviews and supporting footage you need. Voice-Over. A voice-over artists will record the perfect voice-over for your project that will match and enhance your message. Editing. We’ll edit all the elements together into a highly polished, professional presentation of your message. Distribution.  We’ll upload your video to Youtube, then we’ll link the video to your website and/or landing pages. Next, we’ll optimize your video, which helps search engines find it out there on the web. Then we’ll set up automated distribution through your other social media platforms.

    EFFECTIVE VIDEO PRODUCTION AND MARKETING REQUIRES TAKING ADVANTAGE OF SYNERGIES!

    Content re-engineering in video production is the process where one piece of content gives birth to a great variety of content in other forms. Simply put, you might call us in to shoot a interview with the owner of your company. That video interview is then edited into many separate videos and used throughout your website, on Youtube (the world’s 2nd largest search engine), and on Facebook and other social media outlet. These videos can easily be added to an email marketing campaign, or used in sales presentations to clients.  All of the above are nothing more than additional opportunities to create a conversation, instill trust, and position yourself as an authority and subject-matter expert. That’s a lot of value out of one interview. And that’s the way we’ve set up our video marketing services… to provide maximum results at a reasonable cost.
     
Page 1 Page 2