In the past, HVAC companies could rely on print advertising and referrals as successful ways of gaining clients. However, today, with mounting competition and massive change in consumer behavior, it’s necessary to provide an extra edge to gain attention. Your potential customers are searching for HVAC businesses online, and if you want to reach them, your business needs to be one of the first things they see in Google search results. With SEO, you can make sure that they find you first, before even considering your competitors. SEO stands for search engine optimization. At its base, SEO refers to all of the steps you take to improve your site’s ranking for specific industry-related terms. Internet users use search engines every day to find information about heating and cooling, and many of them are looking for an HVAC specialist in their area. If your website isn’t properly optimized, it won’t show up as a result for those searches, which prevents your customers from finding you. If you don’t want to lose potential customers, a solid SEO strategy is definitely necessary. As an HVAC professional, your time is best spent repairing and installing heating and cooling systems—not conducting keyword research and writing blog posts. So if you don’t have time to plan, launch, and nurture an SEO campaign, we’d love to hear from you.