We are excited to announce that our next 12 Step Road Map training will be Tuesday, August 26, 2014 at 11:00 am CDT. The topic will be SEO Strategies: On Page SEO solutions.
On Page SEO Will Help Boost Your Rankings
There are several steps to successful SEO in today’s Google run universe. There is on page, off page, etc. Arguably, on page SEO is the most important, and should be done and done right before you start thinking about off page SEO. If your site is not optimized for both Google and your end-users, any chance for success is greatly reduced.
Which should you focus on: on page SEO or off page SEO? The answer is…both, but in the right order! In order to rank well with the search engines while keeping the goal of your users being happy you will need both off page and on page SEO. But the on page SEO has to be right for the off page to be right. Here are a few on page pointers:
Speak Google’s language
If you speak Google’s search engine language you will find it much simpler to convince them to give you better rankings with off page SEO. Keep in mind, search engines are computer programs and they speak a particular language. Good on page SEO allows you to ‘speak’ their language to help them understand what you site is all about.
It’s About the User
On Page SEO isn’t just about Google, it is also about the user. Your primary goal should be to keep your users happy. Off Page SEO helps get visitors to your site, but if it isn’t setup correctly, if it is not ‘user friendly’, if your user has a bad experience, then Google will penalize you for that – you end up losing on both counts.
It’s Easy to Get It Wrong
Millions of websites have it wrong, and are not optimized for Google. Many website owners don’t believe that it is worth their time to do SEO of any kind. And they pay a hefty price for that incorrect thinking – poor ranking.
If You Must Choose – On Page SEO May Be All You Need
If your website is for a small business and you are looking to get local customers searching for keywords related to what you do, then on page SEO is all you need to do. However, the larger the scope of who you look to attract, the more additional SEO components you will need to add.
Off Page SEO Comes After On Page SEO
Before you think about promoting your site you first need to ensure your site is well optimized. So the first step is always, always, always to work on your on-site SEO first and then focus in on the off-site.
On Page SEO Strategies To Achieve Better Rankings
A website with good content will do great with little or no SEO. A website with atrocious content doesn’t stand a chance no matter how much SEO you throw at it. A good website, with good content, will do much better with SEO.
Make Sure You Have Page Titles, Descriptions and Formatting
This is SEO 101. When search engine bots are reading your pages they look for the page title, the description of the page, the major headings and images, as these factors help them understand what your page is about. It helps them place your page in a position in their index.
Use Original Images
If you choose to use an existing image from the web make sure you reference the source. Optimize the size of the image – the smaller the better. Remember to use the ALT tag to describe the image – this helps Google understand what the image is about. Use descriptive filenames – don’t name your image ‘image1.jpg’, use a name like ‘Woman drinking kool-aid’.
Utilize the URL Structure
The URL structure is an important aspect of on page SEO. Here are 2 components to the URL structure:
1) Permalinks – the URL’s of each page. Optimal URLs should be less than 255 characters and use hyphens to ‘-‘separate the different parts.
2) Categories – Group your pages into thematic categories to help users and Google find what they are looking for easier and faster.
Internal linking to pages within your website is important for SEO. It is like building your own private internet. It makes it easy for visitors to navigate your site. It helps Google know about your other pages. It tells Google which of your pages are the most important. And, it is a way to increase your visitor’s time spent on your site.
Google is investing millions of dollars to make the web faster. To help facilitate this, Google is forcing site owners to make speed one of its main ranking factors.
Google is laying the foundation for the next generation of search. They are committed to rank sites higher that are written by people who have authority on their particular subject. One of the best ways to establish authority is to correlate your content with your Google+ profile. Then depending on how many followers you have and who follows you, your ranking could change. To do this you would need to create a Google+ profile and bind the profile with your content.
To learn more about the do’s and don’ts of on page SEO, make plans to attend this 12 Step Road Map Training where 12 STep Road Map CEO, Jennifer Bagley, will break it down so you can tear it up!
Jennifer Bagley is one of the most in-demand Keynote, Digital Marketing and Business Strategist speakers on the circuit. She is known for her engaging and entertaining style, as well as, her mastery level knowledge of Collaborative Marketing Strategies. Jennifer is the founder of CI Web Group, a Web Design, SEO, CRM Integration, Mobile App Development and Social Media Marketing Agency. She is the founder of DNet a Collaborative Digital Network and Membership System. She is also the creator of the Sales Supply Chain Strategy and the 12 Step Roadmap to Accelerated results.
To join the 12 Step Road Map training:
1. Go to:
2. Use your microphone and speakers (VoIP) – a headset is recommended. Or, call in using your telephone.
United States: +1 (872) 240-3301
Access Code: 210-055-109
Audio PIN: Shown after joining the meeting
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