If you hope to succeed in today’s online business environment, it is imperative that you have a well coded, well structured logical website. It must be updated with relevant content regularly, and you should be monitoring your online results. Anyone who follows these three strategies will position themselves for better search engine rankings. Let’s look at each one.
As we start, please keep in mind that while we want to reach our targeted audience, that is not who we start out to reach. We start out to please Google, not people. Why? Because if we don’t have Google approval, we will never reach our target audience because most of them will only find your site via a Google search.
First of all, is your website coded, and built in a logical manner? Are you aware that Google actually takes into consideration how a website is built? By that I mean Google looks at the structural makeup of a website as well as an informational standpoint. For instance; if you have content on your site about cakes, do you have a page dedicated to the subject of cakes? Furthermore, do you have additional sub-pages on the subject of different types of cakes, like Chocolate Cake, or Pineapple Upside Down Cake?
Not only should you have pages and content about cakes, you want to make sure that everything is laid out in a logical manner. For Google to consider your website relevant on the subject of cakes, it has to be able to find proof that demonstrates that you actually are truly relevant on that subject. Examine your site. Is it designed in a logical manner? Another way to say that; is your website designed in a flowing tree structure so that Google can follow the logical path and determine what your overall topic is? It is important to keep in mind that Google looks at your whole website with the purpose of determining what your site is about. In other words, if you have a website with a bunch of random, non-related pages thrown here or there, it makes it difficult, or impossible, for Google to discern what your site is about.
Second, is your site and content overflowing with “spider food”? What is “spider food”? Spider food is quality, relevant content. Content equates text. Not any old text, but meaningful, relevant, value-added, unique, conversational text, that is updated regularly.
When you examine your website’s content, keep in mind that what you are looking for is the quality, or relevance of your content from the perspective of a visitor to your website. In other words, does your website contain relevant content related to the kind of searches you are looking to be found for via Google? Google’s spider bots attempt to look and understand websites like a flesh and blood person would.
In days gone by, successful rankings were determined by properly placed keywords. While keywords still play an important part of search engine placement, Google’s improved algorithm now looks at more than keywords, it looks at your entire website. The bots examine all the content on your site and not just a group of well-placed keywords, it understands synonyms, and it looks for topical relevance. Therefore, if your site isn’t filled with relevant content, or if your site is filled with images but little or no text, then in Google’s estimation, there is no food for the spider, and when there is no food for the spider then it isn’t able to position your site to rank well.
The third dynamic is, do you update your content regularly? When Google “spiders” a site it looks at how often your website is updated, or how often you log in and make content changes. When I refer to updating your website, what I am saying is adding additional quality content, not opening a page and changing a word or two to try and fool Google. If you are doing that you will find yourself penalized in the rankings or pulled out completely.
You should schedule regular times when you go in and update, or add to the content on your site. You should make sure that your site grows weekly, or no less than monthly, whether is 1 or 2 pages or more (more is good), because in Google’s estimation the larger your website becomes, that represents the more content your site offers your visitors, which raises the relevance level attributed to your site by Google, which in turn helps you be available for more searches.
One additional way to see how your site is currently performing, as well as enabling you to monitor the changes you implement is to install Webmaster Tools onto your website. Webmaster Tools is a piece of Google Analytics. The good news is it is powerful and it is free (free is good). Just open a browser and Google “Google Webmaster Tools” and it will walk you through installing Google Webmaster Tools on your website.
Once Google Webmaster Tools is installed, you will be able to efficiently monitor how your site’s visitors found you, what search keywords, or phrases, were used, and most importantly, whether Google even is aware of your website at all!
And then check out this episode of the 12 Step Road Map Training to Achieve Accelerated Results, where 12 Step Road Map Founder, and CEO, Jennifer Bagley, gives a hands on demonstration of these principles as she takes some of her clients and visitors actual websites and reviews them in a Website Workshop. You will learn what to look for, what you need, what you DON”T need (or want) and how to take an existing website, even a good website and make it better.
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