Social media is a goldmine for building relationships and trust with people who actually WILL use your service. Facebook (2.23 billion active users), YouTube (1.9 billion active users), Google + (300 million active users) Twitter (68 million active users), LinkedIn (500 million active users), Instagram (1 billion active users), and Pinterest (250 million active users) are in the top 30 most trafficked websites in the WORLD. Social has become such an important piece of any marketing campaign, that Google now analyzes social activity and uses it in how they rank websites. There are over 200 different ranking factors in Google, but social presence and activity is now something that is given a great deal of weight. Not only is social great for your business within itself, but it can actually increase your visibility in the search engines as well.